ProtectYourBrand

Features

Troof is a participatory authentication system that enables businesses to protect their brands and their customers from counterfeiting, and to communicate information about their products to consumers.

Protection

In our hyper-connected world, companies are more than ever required to be at the forefront of technology. Our customized solutions enable companies to cost-effectively equip themselves with a participatory authentication system to stop counterfeiting.

Verification

Troof technology embedded in products through an NFC tag allows dedicated monitoring. The NFC tag acts as a true identity card for products, enabling their authentication and customer protection.

Transparency

This comprehensive service is designed to adapt to your specific needs without disrupting your organization. Troof enables consumers to access useful information about your products.

Medicine

With TROOF, ensure authenticity of your products, earn your customers' trust, and effectively combat counterfeiting. Because the security of your brand should never be optional.

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Numbers

Estimated share of counterfeit goods in world trade

33%

Of French people bought counterfeits without knowing it

1.2 trillion

The amount that trade in counterfeit goods totals

5.4 million

The number of jobs losses linked to counterfeiting.

Our solutions that adapts to you

Authentication

Our service allows customers to verify the authenticity of the product with a simple gesture using their smartphones (iOS and Android). During product verification, customs officials can quickly verify the authenticity of the products with a single click.

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Traceability

Troof enables the localization of counterfeit products through our participatory-based technology. Counterfeit-tagged and marketed products will be easily identified through Artificial Intelligence.

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Monitoring

Troof provides comprehensive monitoring of product distribution for manufacturers.

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The Consumer

Only 3 steps to authenticate the product and get its information:

Scan: Scan the NFC using your smartphone
Authentication: Verification of product authenticity
Information: Get detailed product information

Customer Testimonials

“Thanks to Troof, we have already recorded 250,000 products scanned by consumers worldwide, without marketing campaigns. We hope to increase this percentage by raising awareness among our consumers about the use of our tags. With a scan rate of 70% of the tags, we will be able to better protect our brand against counterfeiting. The Troof application also offers us unparalleled visibility into the distribution of our products, which is very useful for our sales team. ”

Evaflor